The No. 4 Ghost Chevrolet was a big hit on the track and on social media feeds, but what was the end result of this marketing campaign? The highly anticipated new album from Ghost, IMPERA, was a smash when it came to sales as well.
Debuting at #1 on Billboard’s Top Album Sales Chart, IMPERA was set up to smash sales records for 2022. This was the first ever spot at the very top of the charts for the rockers (and their fourth Top-10 Career Finish).
Following the campaign, we received this email from the client –
From: (client)
Sent: Monday, March 21, 2022 8:36 PM
To: Craig Baroncelli
Subject: Ghost / IMPERA – 1st Week Reporting
Craig –
Album was a huge success! It was the largest sales week of any album in 2022!
US Chart Success!
#1 Top Current Album Sales
#2 Billboard 200
#1 Top Rock Albums
#1 Top Hard Music Albums
#1 Independent Albums
#1 Vinyl Albums
#1 Digital Album
#1 Top Album w/ TEA
#1 Billboard Tastemaker Albums
Thanks again for your help making this a reality.
Our clients continue to find success building their campaigns around NASCAR content and driver partnerships.
